Road Tripping to the Infamous Prada Marfa

Monday, November 10, 2014 7 , , , 0

Our road trip to Prada Marfa - Los Angeles to Austin - Lisa Tufano and Rebecca Dreiling

Earlier this year my friend Rebecca packed up her boss lady bags and decided to relocate from Los Angeles to Austin, Texas. She invited me along as her trusty co-pilot for the journey and I couldn’t say no because I love an adventure and road trips are just such great bonding opportunities. Nothing cements fond memories better than salty corn nuts, beef jerky, and truck stop bathroom breaks. We had an ambitious itinerary and didn’t get to make every stop on our list, but we did manage to uncover some amazing gems along the way.

One of our favorite discoveries was the Prada Marfa installation, which is a faux Prada storefront featuring an underwhelming display of unmatched Prada shoes and handbags with the bottoms removed as a theft deterrent. The art installation was inaugurated in 2005 at a cost of $80,000, and the artists’ intention was that it would slowly decay back into the natural landscape with the passage of time. It has been vandalized and burglarized on multiple occasions since then, and the most recent vandalism occurred just a couple of weeks after Rebecca and I passed through and took these photos in front of the installation. As far as I know, it has again been cleaned up and returned it to its zombie apocalyptic glory.

I am a fan of the ironic placement of the Prada Marfa and its cheeky snub of Western materialism, especially since you’ll never find me paying Prada prices for any shoe or handbag. I highly recommend bringing along a few fun props specifically for your impromptu Marfa photo shoot. Unfortunately we couldn’t fit much into Rebecca’s car since it was packed to the gills with all of her personal belongings for the move, but I did manage to find a little stuffed lion randomly. Paired with my amazing faux fox fur cape and these sassy, gold buckle ankle boots, I think we did all right.

By the way, if you missed my post a couple of weeks ago, you can score this exact faux fur cape or a similar one for 15% off! Just use coupon code BOSSLADY15 when you shop with LuvWarrior on Etsy. Valid until November 15th, 2014 — that’s this weekend!

Our road trip to Prada Marfa - Los Angeles to Austin - Lisa Tufano and Rebecca Dreiling
If you’re passing through Texas, you won’t actually find the Prada Marfa art installation inside the funky city limits of Marfa which is now known for its Minimalist art scene and the mysterious Marfa ghost lights. The installation is actually located on US Highway 90, about a mile northwest of Valentine, Texas. You’ll be surrounded by nothing but miles of barren tracts of farmland and then suddenly the Prada Marfa building appears like a ghostly roadside hitchhiker with its designer thumb stuck out. Drive too fast and you’ll drive right by it.

You’ll need to travel another 26 miles on US Highway 90 before you’ll encounter the actual city of Marfa, which is entirely deserving of at least a full day and night of your attention. The quaint eateries and shops were an unexpected treat, and we wished we could have stayed longer but we had to drive through instead. Bear in mind that if you’re traveling west to east, it’s right around this part of Texas that you’ll cross out of Mountain Time Zone and into the Central Time Zone, a fact that we failed to anticipate and which limited our sightseeing options for the rest of the evening because we lost an hour.

Our road trip to Prada Marfa - Los Angeles to Austin - Lisa Tufano and Rebecca Dreiling

To see a 2-minute highlight reel of our entire road trip from LA to Austin, check out our Cameo video below:
  • lola
    November 10, 2014

    i had no idea that existed!

    so how difficult is to find it?

    • Lisa Tufano
      November 10, 2014

      Hey Lola, it’s definitely in the middle of nowhere but it’s just one road and if you pay attention once you pass through Valentine, it shouldn’t be too hard to spot. Maybe I’ll add a map to this post, just in case? 🙂

  • E Kay
    November 10, 2014

    Love that you actually went there!

  • sheryl granholm
    November 11, 2014

    That cape is awesome! 😀

  • Veronica Lee
    November 11, 2014

    WOW! How awesome that you actually went there!

  • Sarah
    November 11, 2014

    I have never heard of this before now, but definitely added on my list of places to see in this world. 🙂 looks like a fun road trip.

  • Mai Tran
    December 14, 2014

    I rarely have heels on during road trip. They’ll ruin my feet.

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