If you really want to impress people and be well-liked, it has nothing to do with taking a perfect selfie or posting a really funny Kanye West meme. Anyone can do that.
If you want to be popular in a meaningful way, all you really need to do is present others with authenticity and your focused attention.
Choosing what we say and how we say it can go a long way to improving the way that we are perceived in both professional and personal relationships. Even something non-verbal like a smile has transformative power on both the person doing it as much as the recipient, so effective communication is not really that mysterious. It just has to do with fine-tuning the ways in which we commonly engage with others, and being a little more purposeful in how we do so.