Metastatic breast cancer, or stage 4 breast cancer, is the spread of breast cancer to non-adjacent parts of the body — most commonly to the bones, liver, lungs and/or brain. Many effective breast cancer treatments exist, but if the cancer metastasizes and spreads outside of the breast, there is no cure.
Despite these stark realities, the popular breast cancer fundraising movements give on average only 2% of their research funds to researching metastasis. Instead, their primary focus is on prevention, which does nothing to help those already diagnosed, and early detection, which does not impact those facing the ultimate death sentence of stage 4 breast cancer. And while only 6% – 10% of initial breast cancer diagnoses are metastatic, 30% of patients diagnosed with earlier stage breast cancer will eventually develop stage 4 breast cancer and die.
METAvivor’s research mission is two-fold: to increase awareness about the funding discrepancy that shortchanges metastatic research in the cancer world (see our 30% for 30% campaign), and to directly fund the kind of research that is currently lacking. With the primary goal of extending life and ending death from MBC, METAvivor awards grants for research projects that have the potential to shift MBC from a terminal disease to a chronic condition with a decent quality of life.”
This week I’m teaming up with Paul Mitchell with a PINK OUT LOUD! giveaway featuring some of their most popular products. They’ve been “pinked out” for Breast Cancer Awareness month, and our winner will receive the pictured Blow Out Cancer kit containing each of the following:
- Extra-Body Daily Shampoo
- Extra-Body Daily Rinse
- Thicken Up
- Stay Strong Express Dry Hair Spray
- Limited Edition Sculpting Brush
In addition, the winner will receive a $50 Victoria’s Secret gift card.
Simply enter using the Rafflecopter widget below!